Working with typography in layout

For this assignment, you will need to explain the anatomy of type in a visual way.You may use a single unique typeface, or utilise up to three different typefaces for this execution. We would like you to experiment with the design; enlarge or reduce the font size, cut out sections of the various letters or …

Learning Activity – Understanding Ideals

Visit a popular store, like an Apple reseller, Nike, Levi’s, H&M or Ikea. The brand should be well-known and you must visit a shop where their products are being displayed or distributed. Before going to the shop, determine the following about their brand identity and, once at the shop, evaluate how they remain true to …

Create a logo using Gestalt Principles

Look at the following logo and consider the shape, form, simplicity of design and the way it communicates. Unilevers logo is quite simple, but also a bit complex. The logo is shaped like the letter “U” which is the first letter in their comany’s name. Although it’s not a “U” in the sence that it’s …

LA – Understanding positioning

1. Look at the following logos and explain in your own words what you consider their positioning to be (do this for each one). INSTAGRAM Instagram has really grown to be one of the biggest social platforms today. I think they reintrodused the feeling of good old polaroid camera with their logo, when they first …

Week 2 – Learning activity – Idea development

So I’m continuing my study this week, and our assignments and learning activities this week is about idea development. To come up with new ideas isn’t easy, but we have been introduced to a new method called SCAMPER. The letters in the word stands for: S – Substitute C – Combine A – Adapt M …

Due dates this year

We have some assignments, portfolios, projects and an exam this year, which I’m ready to get started with. Here’s a list of our duedates, so I can keep a track of everything. MANDATORY ASSIGNMENTS DUE DATES IMPORTANT INFORMATION MA 00 – Work methods Monday 19.08.19 at 10am MA 01 – Design Principles Friday 30.08.19 at …

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