Learning Activity – Packaging

Using the logo you created in Week 1 and the brochure you designed in Week 2, think about your brand and design packaging for your product. Remember that you can decide about the detail of your product. Is it dog biscuits, meat products in a tin, dry pellets or a new and exciting product?  Do your design according to the following steps:

1ExplorationUse sketching techniques to draw thumbnails and hand in your thumbnails as scanned PDFs.

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3Design
Now design your packaging properly, using any design application of your choice (or a combination of e.g. Photoshop, InDesign and Illustrator). Export the flat design as a PDF.

I used Illustrator as my design Application, and here is my result. I do have to say, it’s not Complete as to make all the adjustments to colors and layers and so on. So this is not color proofed.

4Presentation
Make a life-size mock-up of your final design and take photographs of it. Remember that you can take more than one photo to show the different angles and sides of the packaging. Here your presentation skills are vital. How do you present the final mock-up in a photo to reflect the true essence of your design?

So I made a life size mockup. Aaaaaaaand that was quite a job, but I managed to do it. I only have a ink jet that prints up to A4 pages, so it was quite a puzzle to put it together! (I didn’t think of this when I desided to design Food:P)

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Anyway, about the Pictures. I think when it comes to health and having a good Health, it’s all about being active and eating healthy. The same is for dogs. The nature is a massive room to make the dog explore and be active for many hours, and it’s good for their health. That’s why I want to take the pictures outside, to give it the Natural feel where it belongs. So when the weather allows it, I will do this and update my blog. But you can see my final life size mockup anyway.